Your business card is one of the most important marketing tools you'll ever create. You give your business card to prospects and customers so they have your contact information.

You tuck your business card inside of presentation folders, drop it in letters, and use it in other ways to let people know who you are and what you do. And, if you run ads in local newspapers, your business card may even double as camera-ready copy for the publication's "business card ad" pages.

But no matter how you use your business card, it won't be the marketing workhorse it should be unless it looks professional, is easy to read, and helps customers and prospects remember what you sell and why they should buy it from you.